What exactly is structured content management?
Put simply, it is a software system that allows us to manage the content itself (text, images, graphics, etc.), the structure and the layout individually.
Let’s look at two examples.
You’re launching a new drug on the market. That means you need a medical leaflet, a paper for conference, or information tailored to GPs – all in six different languages. Some of the content is the same but in a different form.
Or you manufacture forklift trucks. You want a technical manual for maintenance mechanics for your latest model, as well as a user guide. Again, in several different languages. And you want to reuse a lot of the content from a previous, similar forklift truck.
Structured content management let you automate the creation and modification of your content across all possible documents, versions and languages. Having an efficient system for creating content is an essential part of communicating efficiently with your customers.
That might sound a little abstract but once you start using our system, you will quickly discover how convenient it is and how many benefits it offers.
Here are just four of them.
1. More effective quality control
Quality control also involves giving each other feedback in plenty of time, before the content is ready and rolled out in a thousand and one different products.
Plus, the more specific the feedback, the faster you can find the solution.
So, how does structured content management help with that? Initially, by simply working without any structure or layout. All you have to do is focus on the content itself. We work with you to identify potential problem areas and quality issues and you then give us fast and accurate feedback.
There might be too much text on the graphics, something wrong with a table of contents, or some of the images might not be quite what you want.
Whatever the issue, our content management system allows immediate quality control.
2. Simpler process control
Structured content management separates out the different processes: translation, change management and version management. Each process then effectively becomes a different workflow, so we can create a standardised environment.
This environment is underpinned by robust software, making it much easier for us – and you – to control the different processes.
Working together, we keep a tight grip on the reins and stay on the ball.
3. Strong version management, seamless individualisation
There is no stopping the trend for individualisation of products, particularly in the manufacturing sector – something you’re no doubt already very familiar with. And you understand that every product version equates to a content version.
The result is a range of versions that sometimes only differ very slightly from each other, with lots of overlap of the same content. That makes sense; after all, you wouldn’t start again from scratch with a product upgrade, so the relevant content also frequently reuses and develops existing content. Just like the forklift truck we talked about above, which is very similar to an earlier version.
And what about if you have to do provide the content in a variety of media? Yet another layer of complexity!
Our tailored work methods mean you will never lose yourself in a tangled web of versions. Our structured system that focuses on centralised management will ensure that you are always in control.
4. Automation delivers maximum efficiency gains
Automation is probably responsible for the biggest efficiency gain from our content management system. As we outlined above, structured content management distinguishes between structure, content and layout. We use general templates to define the layout and we can create workflows with rule-based publishing.
This drastically reduces the length of time between creating and publishing your content. And a further benefit of automation is that your content, structure or layout can be updated in a controlled manner.
The bottom line?
- better quality control for better content
- easy process control for stages that run smoothly
- more streamlined management
- and time gains
Structured content management is most definitely a key part of your global document management system.
So, don’t waste any time. When you’re ready to work with Lexitech to make efficiency gains, contact us to discuss how we can tailor our services to your organisation.